Partnerships for Innovation
Capabilities in Health Communication
ORAU Develops Communication and Training Solutions for Public Health
Americans face a number of health challenges. Numerous chronic diseases, such as cancer, heart disease and diabetes, are reaching epidemic proportions. New infectious disease threats are on the horizon due to terrorism and the emergence of a global society.
Effective health communication and training are essential to preparing the nation to address these challenges. Yet approximately half of American adults do not understand basic health information, and much of the healthcare community is lacking the necessary communication resources and training.
To address these issues, Oak Ridge Associated Universities (ORAU) is developing practical and innovative tools to help its customers educate the public, train healthcare workers and facilitate health communication at all levels. We develop customized solutions that are evidence-based and use a variety of approaches including Web 2.0 technologies to maximize your reach.
Our complete package of services is focused in the following key areas:
Public Health Communication and Marketing
We help our clients identify the health messages that will motivate and encourage people to make a change.
Health Promotion and Outreach
We develop outreach programs and resources for special populations or those who require information on specific health subjects.
Public Health Preparedness
We assist agencies in preparing for public health emergencies.
Training and Education
We specialize in training and education around targeted health topics.
Research and Evaluation
We build solid health communication programs based on thorough research and evaluation.
ORAU tests CDC/FEMA messages developed for radiation emergency
To help prepare our nation for the possibility of a radiological emergency, ORAU works with the CDC and FEMA in support of the Nuclear Detonation Response Communications Work Group to develop key messages providing the public with guidance during the immediate aftermath of a nuclear detonation. By conducting research and focus groups across the United States, ORAU has made significant contributions to this national communications strategy.
Helping CDC prevent adolescent diseases through vaccination campaign
ORAU expanded its longtime relationship with CDC’s National Center for Immunization and Respiratory Diseases in 2012 with new work to increase parental and provider knowledge about adolescent vaccines. This 24-month project will include campaign planning, research, print and digital media placement, development of communication materials, and outreach to the health care community.