Public Health Communication and Marketing

ORAU Creates Public Health Communication Solutions Built Around Your Message

Given today’s volume of health issues and communication channels, Oak Ridge Associated Universities (ORAU) helps its clients identify what health messages will motivate and cause people to act.

We use our expertise in developing and executing a public health communication program to work with our client to ensure an evidence-based and culturally-competent campaign… all in the name of changing behaviors and resulting in healthier lifestyles.

We focus on agencies’ public communication challenges by analyzing their health issue, focusing on their target audience, and then suggesting the right mix of marketing strategies. If your agency needs a health communication program, ORAU is here to help.

Our public health communication expertise is focused in these areas:

Evidence-Based Communication

Public health agencies are faced with ever increasing demands for evidence-based practices and evaluation of effective communication programs.

To address these demands, we develop health communication programs using strategies that are effective with target populations.

With our systematic, evidence-based communication process, we can:

• Conduct formative research and audience analyses
• Craft a strategic marketing and/or communication plan
• Develop and test key messages and communication materials
• Identify and carry out distribution methods

Health and Social Marketing

When designing public health communication messages, your ultimate goal is to change behaviors with the information, resulting in healthier lifestyles and improved well-being.

We help agencies apply social marketing principles to promote healthy behaviors and/or reduce risky ones by employing marketing approaches for the delivery of health information and promoting health-related services and products.

To accomplish this, we use audience-focused and evidence-based techniques, including tailoring messages to targeted populations, as well as the development and hosting of Web portals, Web pages and Web 2.0 technology.

Message Development

Today's public health threats have no geographic boundaries and no age limits, which makes effective communication of health information as critical as the medical treatment itself.

We can help you research, craft and deliver the most effective message along with the communication materials to support it.

We identify and test key messages through workshops, focus groups and interviews and tailor communication materials based on the demographics of the user.