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Health Communication & Marketing

Getting the right public health message to the right audience

ORAU health communication and marketing professionals collaborate with leading public health organizations and share expertise and experiences in the United States and around the world.

Whether delivering preventive health messaging on vaccines in Asia, preventing transmission of Ebola in Africa, containing pandemic flu in the Americas, or addressing the opioid challenge in Appalachia, the ORAU team builds effective communication strategies and creates interventions and products tailored to specific audiences facing serious health issues.

ORAU develops measurable health communication interventions to effectively reach high-risk audiences in an effort to prevent or mitigate critical health concerns. Our experts employ proven marketing strategies and innovative technologies to disseminate tailored disease prevention messages and materials.

Speaker and audience at health communication meeting

What we do

The ORAU health communication and marketing team can advise you on the most powerful approach to meeting your program’s needs. ORAU communication professionals start with a strong collaborative foundation with our client to create cost-effective health messaging, using formative research and concept testing to develop the right products. They utilize precise data collection instruments, program monitoring and evaluation to make sure you are reaching the right audiences and that audiences are responding favorably to the health messaging.

What we offer

  • Social marketing plan development, including concept discovery and design
  • Formative research, such as focus groups and online surveys
  • Product and resource development for print or electronic dissemination
  • Concept testing of proposed interventions
  • Writing and editing, including message mapping and message testing
  • Public and media relations, such as digital press kits and media buys
  • Audience specific and community-based interventions
  • Meeting, conference and expert panel support
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    Opioid abuse crisis in Appalachia

    Since 2016, ORAU has traveled to six Appalachian states training more than 30 anti-drug coalitions, not-for-profit organizations, local health departments, emergency responders and law enforcement agencies through an Opioid Prevention Social Media Training and Technical Assistance Program. The program trains local organizations to more effectively use social media to communicate with the public about opioid misuse and abuse.

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  • syringe with medicine vials

    ORAU assists CDC in national HPV immunization campaign

    ORAU and its partner Mediassociates made extensive use of digital media advertisements on targeted websites and social media channels to amplify the reach and effectiveness of CDC’s national HPV immunization campaign.

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See how we've helped our clients

I gave the highest marks to ORAU for helping to conceptualize, develop, and evaluate over 25 major projects including the development of web and social media-based tools and conducting research-based projects on cardiovascular health, heart disease and stroke prevention, diabetes, smoking, cancer, immunization, STD prevention, violence prevention, social marketing and emergency risk communication. Each of these projects were consistently high quality, on time and often under budget. The ORAU staff were people of integrity that were dependable—consistently delivering as promised.

Galen Cole PhD, MPH, LPC, WCP
CDC Senior Scientist and Project Officer (Retired)

adult male wearing surgical mask to prevent virus exposure

Triage tools help mitigate medical surge during an influenza pandemic

The Pandemic Influenza Triage Tools are a toolkit for healthcare professionals and community healthcare leaders and decision makers to manage influenza-like illness (ILI) and medical surge during a pandemic. 

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Our Experts

Jennifer Reynolds

Jennifer Reynolds, M.P.H., CHES

Expertise: Health communication, social marketing, social media, behavioral science research

Reynolds has more than 10 years of experience managing research, health communication and social marketing projects for federal government and nonprofit agencies.

Certification: Certified Health Education Specialist

LaFrancis Gibson

LaFrancis Gibson, M.P.H., CHES

Expertise: Health education and training, health promotion, community outreach and engagement to special and underserved populations, formative research

Gibson has more than 10 years of experience working with federal agencies, HBCUs, MEIs, public health departments, community- and faith-based organizations and national organizations. Her specialties include consumer, medical, HIV/AIDS, toxicological and environmental health.

Certifications: Certified Health Education Specialist, ThinkTank Session Leader Training Course Certification

Kara Stephens

Kara Stephens, M.P.H., M.S.A., CHES

Expertise: Public health emergency preparedness program (PHEP) management, health communication and education, social marketing, social media

Stephens has more than 12 years of experience leading national health communication and education initiatives in support of the nation’s health security efforts.

Certification: Certified Health Education Specialist, ThinkTank Certified Facilitator, Adobe Illustrator and Indesign Certified Expert

Contact us

For information about ORAU’s health communication, preparedness and response needs, contact Marcus Weseman, M.P.A., vice president and senior associate director, Health Communication programs, at 865.576.3420 or marcus.weseman@orau.org.