Branding Resources

Using the ORAU Brand

Oak Ridge Associated Universities, ORAU, and the ORAU logo are service marks or registered service marks of ORAU. The ORAU Brand Resource Center provides usage guidelines and downloads for certain ORAU brand elements.

The guidance will instruct you on acceptable uses of these brand elements; however, it is expressly prohibited to use them in any of the following ways:

• Attempting to influence legislation
• Organizing or engaging in protests
• Engaging in or advocating for partisan political activities or other activities designed to influence the outcome of an election to any public office
• Endorsing a product, service, corporation, individual or other entity without prior written permission or a contractual sponsorship or agreement with ORAU to do so, or implying the endorsement, by association, with any of our customers, including federal agencies, member universities, etc.
• Engaging in or associated with unethical, deceptive, harmful, obscene or otherwise objectionable activities
• Misrepresenting a partnership or other business relationship with ORAU

The ORAU Communications and Marketing Department manages the ORAU brand, and requests for additional guidance or interpretation should be directed to this department at (865) 576-3146 or communications@orau.org.

Using the ORAU logo

Please contact the ORAU Communications and Marketing Department at (865) 576-3146 or communications@orau.org for permission to use the ORAU logo. When contacting ORAU, please provide your name, your organization’s legal name (the “Licensee”), phone number, email, Licensee’s website address, logo file format preference (JPEG, PNG or EPS) and the purpose for requesting use of the ORAU logo. You must agree to a Service Mark License Agreement in order to use the ORAU logo.

Improper Use

The ORAU logo consists exclusively of the stylized ORAU acronym with the starburst design for the top portion of the A in ORAU. No other taglines, text or spelling out of the name should be included. The two examples below show outdated versions of the logo that should no longer be used.

Any use of the ORAU logo should also maintain proper proportions and not stretch or shrink the image to fill a space.

Additionally, the logo should only appear in color using the two colors (solid black letters and blue starburst). Monochrome uses of the logo—either solid black or a solid reverse (white) on a dark background—are acceptable.

Mission, Vision and Values

To learn more, please see the ORAU Mission, Vision and Values page.

Boilerplate