Health Communication & Marketing
At the heart of almost every health communication campaign is research that helps communities better understand how to encourage their residents to invest in their family's health and wellness. In partnerships with the Centers for Disease Control and Prevention, National Library of Medicine, and communities around the world, ORAU's health communication researchers seek to improve health communication by developing, pilot testing, implementing, and evaluating innovative communication and social marketing campaigns using the latest technologies.
Linking with ORAU experts and researchers within our university consortium, opportunities exist for research collaborations that can determine how to best inform the public and equip health professionals with knowledge of emerging public health challenges. These partnerships foster opportunities for research collaborations in community health settings that support important research needs across academia, industry, and government.
Research focus areas
- Virtual reality/eye-tracking technology to assess communication efficacy
- Use of new technology for communications
- Impacts of vaccination schedule changes
- Development of technology-based learning tools